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In this case summary of In re Bayou Grand Coffee Roasting Co. at the U.S. Federal Circuit Court of Appeals (12/9/2025), attorneys Kelsey Coplan, Matthew Ruppel, and John Whitaker review the Court’s reversal of a Trademark Trial and Appeal Board (TTAB) decision that affirmed the refusal to register the mark KAHWA. The registration of the mark KAHWA had been denied by the TTAB on the grounds of genericness and mere descriptiveness of the word, as well as on the doctrine of foreign equivalents.

The Court’s precedential decision is a major win for trademark applicants in two ways. To learn more, please read the case summary found here.

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