Jennifer Ashton counsels and assists clients with acquiring, maintaining, and policing trademark, copyright and domain name rights. Throughout her career, she has managed U.S. and international trademark portfolios for various clients ranging from startups to Fortune 500 companies. She is experienced in all aspects of U.S. and international trademark clearance, prosecution, enforcement, and maintenance including registering and maintaining trademark and copyright applications and registrations.

Jennifer routinely counsels clients regarding global trademark, copyright, domain name, trade dress, and related intellectual property matters, including domestic and foreign brand selection, prosecution, enforcement, customs protection, acquisitions, and intellectual property portfolio and global brand protection strategies. Jennifer also has experience in conducting clearance searches, developing filing and enforcement strategies, handling proceedings before the Trademark Trial and Appeal Board (TTAB), preparing cease-and-desist letters and Digital Millennium Copyright Act (DMCA) take-down notices, delivering infringement opinions for trademarks and copyrights, preparing Internet enforcement strategies, and drafting, reviewing and analyzing trademark, copyright and patent assignment and licensing agreements. She also provides litigation support in patent and trademark infringement actions and general commercial matters and has advised clients regarding regulatory matters affecting franchising.

Jennifer has counseled clients across a diversity of industries, including those in the banking; entertainment; fitness, hotel and tourism; food and beverage; gaming; oil, energy, and power; publishing; retail and apparel; software; sports; technology; and telecommunications fields. Jennifer has authored or co-authored many peer reviewed articles, several of which were published in the National Law Review.

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  • Professional Experience

    • Christensen O’Connor Johnson KindnessPLLC
      Seattle, WA, 2019 – present
    • Seed IP Law Group LLP
      Seattle, WA, 2017 - 2019
    • Bracewell LLP
      Seattle, WA, 2011 – 2017
    • Perkins Coie LLP
      Seattle, WA, 2007 – 2011
    • DWC Law Firm, P.S.
      Seattle, WA, 2006 – 2007
    • Law Offices of Lloyd Zane Remick 
      Summer Associate, Philadephia, PA, 2005
  • Professional Affiliations

    • Intellectual Property Owners Association (IPO)
    • International Trademark Association (INTA)
    • Mother Attorneys Mentoring Association
  • Presentations & Publications


    • “Intellectual Property (IP) for the Non-IP Lawyer CLE,” Washington State Bar Association (Seattle, WA, September 2018).
    • “Brand Protection and Trademark Strategies,” Washington Small Business Development Center, Annual Advisors Conference (Spokane, WA, November 2017).
    • “Non-Traditional Marks: Prosecution and Enforcement Strategies,” International Trademark Association, U.S. Roundtable; moderator (Seattle, WA, July 2015).
    • “Strategizing…Left and Right of the Dot,” International Trademark Association, TMA Roundtable; moderator (Seattle, WA, June 2015).
    • “Wine, and Meat and Cheese - Oh My! Feeding the Controversy between Trademarks and Geographical Indications,” International Trademark Association, Annual Meeting; moderator (San Diego, CA, May 2015).
    • “Looking Beyond the BRIC: Other Emerging Markets in Asia and Latin America,” International Trademark Association, U.S. Roundtable; moderator (Seattle, WA, February 2012).
    • “Handling Complex Prosecution Issues,” International Trademark Association, U.S. Roundtable (Seattle, WA, April 2011).



    • Memorandum, “USPTO Announces New Rule Requiring US-Licensed Attorneys For Foreign-Domiciled Trademark Owners,” Ashton, J. (July 2019).
    • “Trademark Litigation: A Global Guide 2018,” World Trademark Review, contributor (January 2018).
    • “A Call to Arms: The Trademark Battle for ‘Triggerpoint,’” Law360, Tarleton, E.R., Ashton, J. (March 17, 2017).
    • “The Joke is in the Bag! Parody at the Federal and TTAB Levels,” The Intellectual Property Strategist, Ashton, J., Hennessy, E. (March 2017).
    • “The Kirtsaeng Decision – Keep Calm and Copyright On,” Westlaw Journal, Ashton, J., Granello, L., Hennessy, E. (December 2014).
    • “.bank and Other Domain Names to Open For Financial Institution…And Others,” Intellectual Property Today, Aston, J., Hennessy, E., Long, J. (December 2014).
    • “Fantastic .Voyage: The Launch of First 9 New gTLDS,” Intellectual Property Today, Ashton, J., Hennessy, E., Schneller, M. (December 2013).
    • “How to P.O.L.I.C.E. Your Brand During 2014 gTLDS Launch,” Law360, Ashton, J., Hennessy, E., Schneller, M. (December 12, 2013).
    • “A Red-Leather Day: Giving Single Color Trademarks In the Fashion Industry A Little Sole,” IP Litigator, Ashton, J., Hennessy, E., Schneller, M. (February 2013).
    • “‘Big Reveal’ Roundup: 8 Tips For Reviewing The New gTLDs,” Law360, Ashton, J., Hennessy, E., Schneller, M. (June 19, 2012).
    • “We Have Lift-Off! What’s Next for .XXX in a Post-Launch World?” Intellectual Property Today, Ashton, J., Hennessy, E., Schneller, M. (February 2012).
    • “.XXX Domain Name Launches; Sunrise Period for Trademark Owners and Adult Industry Members Continues Until October 28, 2011,” Bloomberg Law Reports, Ashton, J., Hennessy, E., Schneller, M. (November 2011).
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